AdMechanicaAdvertising markets, made understandableSign in

A HANDS-ON AD AUCTION SIMULATOR

See how online ad auctions work.No experience needed.

AdMechanica creates a safe, made-up advertising market. Watch different bidding plans compete, see which one makes the most profit, and learn why—without spending real money or showing real ads.

Start the guided demoGo to your workspace
  • Easy to repeat
  • Every result is explained
  • No real ads or money
Baseline tournamentPrecomputed demo

RESEARCH QUESTION

Which strategy turns finite budget into the most profit?

Query #184wireless audio
seed 42
  1. 1
    value$0.61 clearing price
    +$18.42
  2. 2
    pacingbudget 68% remaining
    +$15.91
  3. 3
    randomexploration bid
    +$13.76
Conversion recorded4,218 events

HOW IT WORKS

Follow one search from bid to profit.

A “strategy” is simply a rule for deciding how much to bid. AdMechanica shows each step, so the charts never hide what happened.

  1. 01

    A shopper types a search

    The simulator creates a made-up shopper who is looking for a product.

  2. 02

    Advertisers choose bids

    Each advertiser follows a simple bidding plan and has a limited budget.

  3. 03

    The auction picks a winner

    Ads are ranked, positions are assigned, and the winning price is calculated.

  4. 04

    You see what happened

    Follow every ad view, click, sale, cost, and dollar of simulated profit.

CHOOSE A READY-MADE EXAMPLE

Pick a question you want to explore.

01

strategies

Baseline tournament

Which strategy earns the most profit under steady demand?Four deliberately different bidding strategies face the same traffic, auction rules, and product economics.Try this example
02

budget

Budget pressure

Who adapts when valuable demand outlasts the budget?Compare pacing and value-aware behavior as daily budgets become scarce.Try this example
03

traffic

Demand surge

What happens when traffic arrives in a concentrated burst?Inspect budget depletion and auction outcomes before, during, and after a deterministic traffic surge.Try this example

REPEAT THE SAME TEST ANY TIME

Trust a result because you can explain and repeat it.

Seed
42
Config hash
9d7f…a31c
Event schema
v1
Strategy SDK
v3
Explore advanced research