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  1. Question
  2. Goal
  3. Strategy
  4. Market
  5. Evidence
  6. Plan

STEP 1 · YOUR QUESTION

What do you want to understand?

Write one question. AdMechanica will recommend the clearest way to test it.

What makes a useful question?

Choose one comparison or change. For example: “Does pacing protect profit when budgets are tight?”

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