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Learn an ad auction in three minutes.

This page uses ready-made simulation results. You do not need an account, and nothing here spends real money.

  1. 1Choose a questionStart with the first example if you are unsure.
  2. 2Move the slidersWatch budgets and winners change through the run.
  3. 3Read the factsSee what the result means and why it happened.
New to ad auctions? Learn four useful words
Strategy
A rule an advertiser uses to choose a bid.
Bid
The most an advertiser is willing to pay for a click.
Click
A shopper selected the simulated advertisement.
Conversion
The simulated click led to a sale.
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Each choice asks a different “what if?” question. AdMechanica keeps the rest of the simulated market controlled so you can focus on that one idea.

Choose a ready-made question to load its results.

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A strategy is the rule a simulated advertiser follows when choosing a bid. Select one to focus on it, or show all to compare.

Start with all strategies to see who won.

Loading the guided example…
Loading the guided example…This page uses safe, ready-made results and does not run a new simulation.