Fixed bid
Bids the same amount every time.
Useful for: A steady baseline that is easy to understand.YOUR WORKSPACE / STRATEGIES
Meet the bidding strategies
THE COMPETITORS
Four different ways to decide a bid
In AdMechanica, each simulated advertiser follows a bidding strategy. These deliberately different rules make their strengths and weaknesses easy to see.
Random explorer
Tries different bid amounts within a safe range.
Useful for: Showing what unguided experimentation looks like.Value-aware
Bids more when a possible sale is worth more.
Useful for: Protecting profit instead of chasing every click.Budget pacing
Spreads spending across the whole simulated day.
Useful for: Avoiding an empty budget too early.See them compete
The guided demo uses ready-made results, so you can learn without signing in.